For starters, the new phone is pronounced "ten", not "X", at least according to Apple executives speaking about it on stage.
That's right, eight iPhones in total. We've got you covered.
The technology mixes real and virtual images on a single screen. But what is even more intriguing is the India pricing of the devices. The iPhone X has almost no bezel around the screen, similar to the design of Samsung's recent Galaxy and Note phones.
There's an improved dual 12MP camera on the rear and 7MP camera on the front.
Processing on the iPhone X utilizes two performance cores, four high-efficiency cores, 2nd-gen Apple performance controller, Apple GPU, ISP and video encoder. For starters, the iPhone 8 has an all-new display which measures 5.8in and stretches right to the corners of the handset.
The technology combines an IR system with the front camera and a flood illuminator that beams a light at a user's face to help it be recognized even in the dark.
It's a big step from the barebones, App Store-free original iPhone.
Both phones also have a Retina HD display and wireless charging. It starts at $699, and the Plus variant starts at $899.
For the average phone buyer who decides the sparklier device isn't worth a few extra Benjamins, the iPhone 8 is here as a backup.
The Apple Watch Series 3 has cellular built right in.
A newly designed 4K retina display delivers cinema-quality wide color gamut and high dynamic range video. The interface now has a persistent Dock in which you can place essential apps.
The company also put out its Watch Series 3, the first official product announcement it made. It's also added a barometric altimeter.
The new iPhone also comes with a seriously powerful new camera.
Finally, Apple announced the fifth generation of Apple TV.
iPhone 8 and 8 Plus come in space gray, silver, and a new gold finish in increased 64GB and 256GB models. It has to recognize your face from various angles, which means it shouldn't be susceptible to trickery, such as unlocking for a two-dimensional photo of you. The cameras are also fine-tuned for AR, calibrated with accelerometers and gyroscopes for motion tracking.
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