Then he went and did the damn thing.
By landing the first stage, and using it over again, SpaceX figures to lower the cost of spaceflight.
Elon Musk's spaceflight startup SpaceX is one of the most important new companies on the planet. It doesn't, as the video shows.
I particularly liked the rocket in the video that just tipped over like the Leaning Tower of Pisa.
Set to Sousa's "Liberty Bell", better known as the Monty Python soundtrack, the self-deprecating video shows Musk surveying the wreckage of one crash, saying "it's just a scratch".
But the caption jokes: 'Well, technically, it did land...just not in one piece'.
In the approximately two-minute video, captions detail SpaceX's failed land and sea return attempts.
"The course of true love never did run smooth", another incident is labeled. But, like every innovation in history, SpaceX's first attempts weren't exactly an outstanding success.
But alas, the rocket finally makes a safe - and rapid - landing (in April 2016) on a sea pad at the end.
Since its first successful landing in December 2015, SpaceX has only crashed three of the rockets that it meant to land.
For now, SpaceX's first-stage boosters 15 stories tall separate shortly after liftoff and fly back to Cape Canaveral Air Force Station or an ocean platform for a vertical touchdown.
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