Holiday retail sales in November and December 2016 hit $658 billion, for example, according to the National Retail Federation.
By 5 p.m. ET on Thanksgiving, shoppers had already spent more than $1.52 billion, up 16.8 percent from last year, CNBC reported.
"If the deal seems too good to be true, it probably is", Kelly said. "So yeah, that was a bummer for me".
Black Friday and Thanksgiving online sales in the US rose to record highs, while brick-and-mortar store traffic fell slightly, heralding divergent trends in retail industry in the year-end shopping season, according to retail analytics firms on Sunday.
Some of the notable deals would be "Destiny 2" (all platforms) for $50, "FIFA 18", and NBA 2K18 for $27 each as well as "The Evil Within 2" and "Wolfenstein II: The New Colossus" for $25 each.
Part of this is due to the fact that everyone keeps their smartphones on them at all time, but another is because of the fact that mobile experiences have been refined through apps and integration with mobile wallet services like Apple Pay.
So what about the traditional department store?
The same can almost be said for video games with some stores offering it just a bit cheaper. Adobe reckons that we're looking at around $6.6 billion in new sales today.
U.S. retailers are expected to continue raking in holiday spending cash Monday, three days after notching record sales on Black Friday.
They also advised shoppers to check the security of online stores before they checkout.
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